The Methods We Use

"Knowledge – is such a precious thing that is not disgraceful to get it from any source"
Thomas Acvinsky

"Knowledge can be of two types: we know the subject or we know how to get the information about it"
B. Franklin

           The organizational structure of Agency "Market" comprises a Field Department, which controls the network of not-on-the-staff employees – interviewers and supervisors working in many subjects of the Russian Federation that enable us to reduce expenses during the first data collection and completely control the whole process thus guaranteeing the objectivity and accuracy of the information submitted to a Client.

           Our Agency carries out collection of primary marketing information applying the methods established in marketing research:

All kinds of face-to-face interviews (with end consumers, with the population) – in-home and in-store interviews, depth and paired depth interviews, telephone interviews and so on;

·  Business-to-business interviews (with enterprise managers, experts and so on) – personal structured and depth interviews and etc.;

·  Focus groups (participants: consumers, VIP consumers, enterprise managers, experts and so on);

·  Getting of expert judgment through Delphi method;

·  Marketing experiments (product and package tests);

·  Hall tests and so on.