Public Relations

‘A sign of celebrity is that his name is often worth more than his services’.

Daniel J. Boorstin

It is unimportant weather you represent a commercial, a government or a public and political organization – they all need positive and attractive image. As a result, the advantages obtained due to competent, professional PR services cannot be overestimated.

It is a typical mistake to believe that PR is just communication with mass media and as regards specific occasions. Meanwhile well-directed and regular work related to Public Relations results in ‘accumulation of a signal’ about a company in consumers’ mind, about a political figure in voters’ mind, that may become a valuable capital in time.

Undoubtedly, such work is painstaking, difficult and intolerant of mistakes. But we are always willing to help – both by words and deeds:

Strategic planning of communications

·         Development of a company mission

·         Analysis of external factors’ influence on a company activity

·         Management research on strengths and weaknesses of a company

·         Development of communication strategy

Image designing

·         Analysis of target audiences’ aims and stereotypes

·         Analysis of Client’s business objectives and tasks, determination of correlation between an organization’s mission, its reputation and image under design

·         Creation of ideology of image forming messages

·         Planning of communication activity

Organization of product and service promotion works

·         Analysis of strengths and weaknesses of an object that needs promotion

·         Development of recommendations for promotion within a range of complex approach (product, price, distribution, promotion)

Information and analytical works

·         Elaboration of concepts of advertising and information campaign

·         Elaboration of programs for launching of new brands and products to the market

·         Drawing up of internal document for management of advertising and information campaign

·         Preparation of information and analytical briefs

Research works

·         Marketing and sociological research

·         Focus groups

·         Speech analysis (special research enabling to consider speech peculiarities of target groups)

·         Interviews with experts

Types of interaction with Clients:

·         Solution of a Client’s task within the range of a specific project

·         Long-term support of a Client’s activity