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Since the moment of its foundation MARKET has conducted quite a great number of different market researches. Unfortunately, the results of most projects are closed. In this section you may find the information on the studies allowed for selling by the Customer:


Desk research on the Russian tyre market

Timing: April 27 – March 31, 2003.

Research results: analysis of the main development trends of the Russian tyre market; information on the principal domestic tyre manufacturers and estimate of their competitiveness within the Russian market; assessment of foreign investors’ activity on the Russian tyre market; evaluation of tyre export and import; evaluation of the Russian tyre market capacity; description of the distribution scheme on the Russian tyre market; information on the basic development lines of the Russian tyre market.

Price: to be agreed


Comprehensive study of the Russian market of spare parts and expendable materials
The research was conducted within the period from 16 April till 15 June, 2002 jointly with RDR Consultancy (Holland).
Observation units: retail companies trading in spare parts and expendable materials for passenger cars, including service stations; wholesalers; Russian car park; importers-exporters of spare parts to Russia, etc.
Research results: analysis of the market state and development trends; dynamics of spare part export and import; pattern of exporters and importers including the volume and value of external transactions; evaluation of aggregate capacity of the Russian spare part market; evaluation of the market segment capacity (domestic and imported spare parts, second-tier market – retail market, geographical markets, assortment groups and so on), forecast for capacity changes; automotive market development trends, forecast for production and import of automobiles up to the end of 2002; detailed structure of the Russian car park, including foreign cars (by type, age, brands and models); forecast for car park changes up to 2010; demand for spare parts, the most salable brands and types of spare parts; forecast for changes of demand in some groups of spare parts; marketing mix and methods of operation of wholesalers and retailers (product and price policy, methods of demand making and sale promotion); frequency of availability of brands in the assortment, the most popular types (assortment groups) of spare parts, prices including regional.
Price: to be agreed
 


Capacity evaluation and research on the national market of vacuum-packed sausages with fixed wieght.
Timing: May 16 – May 22, 2000.
Observation units: manufacturers of sausages in vacuum packages with fixed weight (below as sausages), importers of sausages, end consumers, retailers.
Research results: capacity of the national sausage market and capacity forecast, sausage consumption, offering pattern on the Russian market, volume and pattern of Russian sausage import and so on.
Price: to be agreed
 


Survey of experts of the fresh-frozen fish and seafood market (Moscow and the Moscow region).
Timing:
June 14 - June 28, 2000.
Observation units: wholesale and retail experts.
Research results: expert assessments as regards buyers’ preferences for frozen fish and seafood; changes within the market; seasonal fluctuations of demand and supply; efficiency evaluation concerning the services of deep freezing and foodstuff storage and so on.
Methods of information collection: telephone interviews and personal interviews with experts.
Price: to be agreed
 


Selective survey of retail managers trading in fresh-frozen fish and frozen foodstuffs (Moscow and the Moscow region).
Timing:
June 10 - June 27, 2000.
Sampling: 227 respondents representing retail groceries in Moscow and 154 companies in the Moscow region.
Research results: pattern of assortment of fresh-frozen fish and seafood in the retail network in Moscow; influence of the seasonality factor on selling, sale proceeds, relations between retail outlets and suppliers, supply terms and conditions; general development trend of retail and wholesale market of fresh-frozen fish and seafood and so on.
Price: to be agreed
 


Marketing research on the companies with freezing facilities (Moscow and the Moscow region).
Timing:
June 29 – July 7, 2000.
Observation units: key managers (directors, deputy directors, commercial managers and so on)
Research results: information on the companies storing fresh-frozen fish and primary groups of foodstuffs; estimate of state of freezing facilities, seasonal load; efficiency of foodstuffs storage services and so on.
Price: to be agreed
 


Research on the Moscow market of deep-freeze and foodstuffs storage.
Timing:
June 29 - July 7, 2000.
There were studied Moscow and Moscow regional companies with freezing facilities, which capacity made 1000 tonnes.
Observation units: key managers.
Sampling: 52 experts.
Research results: survey of companies dealing with storage of fresh-frozen fish and seafood; rent terms; seasonality in fresh-frozen fish and seafood selling and so on.
Price: to be agreed
 


Marketing research on the ice-cream market.
Comprehensive analysis of national and global ice-cream market (desk and field research).
Timing: December 10, 1998 - January 30, 1999.
Sampling: 252 companies.
Research results: analysis of the main development trends of the global ice-cream market, as well as of the Russian and CIS markets, analysis of their parameters and structure; segmentation of the Russian ice-cream market; market participants and so on.
Price: to be agreed
 


Report on the principal ice-cream market players.
Timing:
 March 12 – May 2, 1999.
Research results: main competition development trends within the Russian ice-cream market (desk research and depth interviews).
Price: to be agreed
 


Research on the paintwork material market (Moscow and the Moscow region).

Timing: March 10,2000April 10, 2000 ãîäà.
Comprehensive analysis of demand and consumer preferences on the retail PWM market.
Research object: end PWM consumers.
Sampling: 950 respondents (500 – in Moscow, 450 – in the Moscow region).
Research results: principle trends of changes of consumer demand and preferences, PWM consumption norms; paying capacity of retail buyers; significant peculiarities of buyer behavior, choice factors, consumer evaluations of the main PWM brands; estimation of the need in special materials for preliminary surface treatment; unsatisfied demands in PWM and so on.
Price: to be agreed
 


Marketing research on the Moscow market of goods for infants (up to 24 months).
Timing:
June 2 – June 30, 1999.
Methods of data collection: interviews (with questionnaire).
Sampling: 750 respondents.
Research results: segmentation of consumers of goods for babies and of separate market segments; assortment analysis; volume of real and potential consumption of goods for children; pattern and volume of solvent demand; consumer preferences as regards qualitative characteristics of separate goods categories; end consumer awareness of brands; priorities in the main choice factors; buyer habits regarding the places they buy goods for infants and etc.
Price: to be agreed
 


Selective survey on the after-crisis changes in family budgets (the Moscow region).
Timing:
February 10 - February 24, 1999.
Sampling: 200 respondents.
Research results: respondent age structure; respondent occupation structure; financial position of families before and after the crisis; family distribution by total income; general structure of expenses of the families under research before and after the crisis and so on.
Price: to be agreed
 


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