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Code of Corporate Ethics

Our Mission

Long-term partnership with Russian and foreign enterprises in the field of information and consulting support of their market operation in Russia.
We work so that our Clients could have an opportunity to make maximally effective decisions concerning marketing management basing on relevant information and expert recommendations.

Our Values

  • Clients’ loyalty and steadiness of partnership relations.
    We value good relations with our Clients very much. We cherish our Partners. Regular Clients become our friends that can figure on additional help and support.
  • People working in the company.
    It is the most valuable asset that enables our company development and goal achievement. The company, in its turn, assists in the growth and development of the employees who share its goals.
  • Professionalism.
    Our employees are professionals in the fields they work, but we are constantly improving.
  • Continuous development.
    We set more and more difficult goals, but we find the ways and means of their attainment. We believe that our long-term successful activity lies in the development.
  • Responsibility.
    We always fulfil our commitments, even if it was just a verbal arrangement.
  • Effectiveness and initiative.
    We are absolutely sure that impracticable tasks do not exist in marketing research. We are doing our best to find the most efficient solutions for our Clients. We are ready to select and use the methods that will help to solve the most difficult tasks set by our Clients.

Principles of Corporate Ethics

  1. Individual approach to each Client: we select such a complex of services for each Customer that will guarantee maximal profit at minimal current expenses.
  2. Ability to sacrifice a momentary interest of the Agency to further development of a Client’s business.
  3. Trust relations. Within the bounds of our cooperation with all the companies we are keen to achieve mutually-beneficial results, as well as to establish long-term partner relations.
  4. Promptness in the implementation of all projects and strict fulfillment of commitments to our Customers.
  5. Total confidentiality of research and consulting projects: in case, if a Client is not interested in the disclosure of information gained in the course of a research, we guarantee that the leakage will never occur.
  6. Exclusivity. We strongly reject the possibility of simultaneous cooperation with competing companies.
  7. Scientific approach to studies. At all the stages of a research or consulting project we only use established and approved scientific methods.
  8. Use of licensed software and legal information sources only.

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