Sociological and socio-political research

As a general rule the most successful man in life is the man who has the best information.

 Benjamin Disraeli

For seven years our Agency has been carrying out social and political researches of any complexity, which have been mainly ordered by public authorities, charitable institutions and large social and political unions.

We manage all state-of-the-art methods of quantitative and qualitative investigations that enable us to get public opinion, to trace its development (public opinion monitoring) and to elaborate efficient election campaign plan. Besides, the experts of our company master effective author’s methods of a candidate’s image analysis and of ballot result forecasting. Within the range of different projects the Agency’s experts can accomplish the following tasks:

• Analysis of general situation in a region, analysis of social tension degree;
• Ballot result forecasting;
• Political segmentation of constituency and getting information on the «target» (for each candidate) constituency segment;
• Getting of people’s evaluations regarding the activity of the current Administrations;
• Getting of information on the regional and local social problems most significant for electors (i.e. revelation of the most important canvassing and propaganda topics);
• Getting of information on persons and politicians socially important in a region, who enjoy the electors’ confidence (so that to estimate the possibility to attract them to the election campaign);
• Getting of information on the political focus of the constituency in order to attract different political parties and unions to the election campaign;
• Revelation of the most effective channels and vehicles of political advertising, propaganda and canvassing, etc.;
• Quality rating concerning the information on candidates (positive, negative), getting of data on both positive and negative information sources on the deputies known to the electors;
• Getting of information on the image of each candidate known to the electors, revelation and analysis of positive and negative image elements (traits);
• Revelation of electors’ degree of readiness to vote for any specific candidate, including “second choice” situations;
• Estimation of relations between people and regional or local Administrations;
• Evaluation of the influence of the factor of political orientation of a candidate or of his/her belonging to this or that party (political unions) on voters’ choice;
• Singling out of socially important people, whose support of a candidate can positively influence voters’ choice and so on.

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